Born in 1979, Roy Itzhack was an artist at heart from a young age. At the age of 19, he moved to Tel Aviv to pursue his dream of becoming a fashion designer. After 4 years in the private design institute 'ASCOLA', he graduated with a specialization in leather tailoring. Throughout the past 15 years, Roy has explored his abilities within the global & local textile industry, working with well-known global brands as a Design Director and consultant after years of specializing in casual wear & trend forecasting. In 2012, Roy’s own personal love for high-quality products that merge style and functionality came to life in the form of JUDtlv. As part of his green way of living, the brand took shape and formed to become what it is today. Every collection Roy produces is characterized by clean design features, combined with multi-functional composites as a finished product. Each product is made with the "urban-type" customers in mind; the people who seek design, quality, and comfort integrated perfectly together while also caring for our amazing planet.